Iconic, fun and trendy, we have always known it as one of the cult products of the Smeg 50’;s style small domestic appliances line: now the toaster is ready to surprise once again with a version that appeals to its international spirit and delivers a very British look.
The new addition confirms the value of this product as an object to put on display, perfect in any environment and with a quirk that is typical of all Smeg home appliances.
Uniqueness and versatility come together creating a narrative made of different spaces and moods, in which the two-slice model of the Union Jack toaster perfectly interprets the style and dispositions of those who work or live in the different spaces.
Including, of course, a space dedicated to music, in which creativity and freedom of interpretation create the ideal context for the product, exalting its "pop" soul.
The historic Esagono recording studio is an exceptional setting. Despite being located in the heart of Emilia's countryside, a place close to Smeg's heart, the studio has a strong cosmopolitan spirit, thanks to decades of collaboration with Italian and international artists. Here, among musical instruments, consoles and microphones, the Smeg Union Jack toaster finds its ideal dimension, in a context that perfectly interprets the product's spirit and its ability to meet the style and functionality needs of a space that is lived intensely.